Subscriber Segmentation

Segmentation is a seemingly simple but extremely powerful mechanism. Many marketers are already segmenting to some extent, but why not take advantage of more advanced segmentation by subscriber behaviour?

Foxy

The Sendigo team will support your segmentation needs with:

  • natural language based dynamic segmentation tools
  • comprehensive analysis of subscribers' profiles
  • identification of the best properties to segment your subscribers
  • creation of segmentation scenarios with logical expressions
  • management of changes in subscribers' properties
  • grouping of recipients according to their domain family (e.g. Gmail, Yahoo, Hotmail) for better deliverability management
  • limitations in the size of a segment for email creative testing
  • ability to track down and purge inactive subscribers
  • grouping and targeting active recipients only
Foxy
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